187. Change My Mind About Advertising! How to Be an Ethical Copywriter

Are you considering a transition into copywriting but
struggling to ignore the nagging voice telling you it’s
“manipulative” or “unethical”? Many people associate
marketing with the “icky” feeling of being sold to, thinking it’s
all about pushing unwanted products onto reluctant buyers.


But copywriting *isn’t* about sleazy tactics or tricking people
into buying things they don’t need. In this episode, Nicki and
Kate are challenging the misconceptions around advertising,
showing how it can fulfill genuine needs and create positive,
lasting relationships between businesses and customers. Listen in
now to discover how you can make a meaningful impact as a
copywriter!


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Related Links


Reframing Your Copywriting Goals to Align with Your Values

Land Copywriting Clients With These 35 Tips

What Is Copywriting?

Why You Should Make Your Audience Anxious



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