196. 5 Email Copywriting Tests to Recommend to Clients (And Get More Work)

You don’t have a crystal ball to predict the *exact* copy that
will resonate with your client’s audience. But, you do have
a different tool that can help: A/B testing.


A/B copy tests—comparing one element of copy to
the same element with different copy—helps you learn what makes
your client’s audience tick. (For example, you may have two ideas
for a subject line—how do you know which one is better?! Test!)


Now, as a copywriter, you don’t need to run these tests. But you
can certainly recommend tests to your clients—and provide the
copy for them. It’s another way to show you’re a strategic
partner (and another way to potentially land some more work with
your existing clients!).


Listen in to hear five email tests you can recommend to your
clients. Nicki and Kate break down what these tests are, how you
can pitch them to your clients (very low key!), and
what you need to deliver copy-wise to thrill your clients.


---------------


Mentioned in the Episode


Why I Named My Company Filthy Rich Writer



Related Links


Top 3 Biggest Email Mistakes Copywriters Make

The Most Important Piece of Email Copy

Why You Need to A/B Testing

What’s a Copy Test?



---------------


Get Free Copywriting Training here