204. Dangerous copywriting strategy alert: you can't rely on SEO for landing clients

The title of this podcast episode might sound dramatic, but it’s
100% true.





There are copywriting experts touting this strategy. It’s so
incredibly risky and, well, Nicki and Kate don’t want this
strategy to put your copywriting success at
risk.





Because this strategy sounds good.





The idea is that, if you can get your copywriting portfolio to
show up in search results when people Google “copywriters” or
copywriting in your specific area, then clients will just come to
you.





That sounds great, doesn’t it?





But here’s the thing: you can’t rely on SEO for landing
clients.


On this episode of the Build Your Copywriting Business
podcast, Nicki and Kate both get a little fiery. Because this
strategy is truly dangerous. It’s a recipe for not hitting your
copywriting goals.





Listen now to hear why this strategy is such a bust and where you
should focus your time instead.


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Mentioned in the Episode


Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

Ep. 10: Your Ideal Clients Want You to Pitch Them



Related Links


SEO Copywriting Guide for Search Result Ranking Success

Ep. 93: The SEO Copywriting Myth

SEO Copywriting & Strategy 101: How to Write SEO

Ep. 84: When to Break the Copywriting Niche Rule



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