207. Calling Yourself a "Freelance Copywriter": Good or Bad?

“Stop calling yourself a freelancer!”


In typical Internet fashion, there’s plenty of bad information
and scare-tactic hooks.


That “stop calling yourself a freelancer” is just one of the
examples Kate recently saw when she was on LinkedIn.


In a video posted on the site, a marketing “expert” calls on
freelance writers to stop calling themselves “freelance writers.”


Huh?


On this episode of the Build Your Copywriting Business
podcast, Kate and I decided to join this conversation to add a
little nuance.


The crux of the message in the video is that using the term
“freelance” signals to clients that it’s lower-quality
work. 


But is there any truth to this?


Listen to this episode to hear Kate and I share our take.


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Mentioned in the Episode


The Summer Freelance Summit

explodingtopics.com

Ep. 7: Freelance Job Sites Are Bad News



Related Links


Ep. 195: Freelance vs. Contract: Which is Better?

Ep. 98: Why Freelance Copywriters Should Still Apply to
Full-Time Jobs

Freelance Copywriter Business FAQs



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