209. 1 Tactic to Try for More Powerful Copywriting

When used correctly, storytelling is a powerful copywriting
tactic. But why do I say “when used correctly?” Because sometimes
copywriters and clients use storytelling in
the entirely wrong way.





On this episode of the Build Your Copywriting Business podcast,
Kate and I are breaking down when and how to use this tactic.
Plus, we’re giving some examples of storytelling in
action—including scenarios where it isn’t appropriate.


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Mentioned in the Episode


Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice



Related Links


How Long Should It Take You to Write Copy?

How to Write Copy that Makes Your Clients Irresistible



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