212. The Dangers of Steady Copywriting Clients

Having one steady, high-paying copywriting client is the dream,
right?





Well, to be honest, no. 





Copywriting is a little bit like investing. Putting your eggs all
in one basket leaves you vulnerable to the whims
of one company. That’s why diversification
is so important.





When you have multiple copywriting clients, it doesn’t matter if
work slows down with one or if they go out of business entirely!
You’ve got other work.





And going from a 100% full workload to 90% or even 85% workload
is much better than 100% to 0%. Think about it:
if you’re earning $100,000, and you lose a client that is 15% of
your business, you’re still earning $85,000. If you have one
client? You’re down to $0.





So, on this episode of the Build Your Copywriting Business
podcast, Kate and I are digging into why the allure of one
magical client shouldn’t be all that appealing and how to
structure your client roster so you’re setting yourself up for a
thriving career—not a rollercoaster ride.





And, yes, this means you never stop pitching.
Pitching from a place of abundance—when you have clients and
income—is much more fun than panic pitching. (Trust me: panic
pitching is bad news.)


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Mentioned in the Episode


Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to
Get It Done

BONUS Laser Coaching: Top Tips for Wildly Effective Pitching



Related Links


Ep. 204: Dangerous copywriting strategy alert: you can’t rely
on SEO for landing clients

Ep. 61: Juggling Multiple Copywriting Clients

BONUS: Earning More As a Freelancer than On Staff – Catching
Up With Stuart



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