Pandemic Leaves Whisky Festivals in Critical Condition

This week saw upcoming whisky events in the U.S., England,
Ireland, Canada, and Australia either postponed or cancelled
outright as the number of Covid-19 cases and deaths continues to
rise in many parts of the world. The list includes the Kentucky
Bourbon Festival, the Whisky Show in London, and Whisky Live
events in Dublin and Adelaide. The pandemic is forcing event
organizers to take not only local health restrictions into
account, but the bans many whisky makers have imposed on travel
and participating in live events. As a result, some festivals are
going virtual so whisky lovers can meet with distillers and brand
ambassadors online safely, while others are trying to figure out
protocols for holding in-person events safely. We'll have details
on WhiskyCast In-Depth. In the news, the pandemic has already
cost Diageo more than $2 billion in lost profits, with
significant drops in its Scotch Whisky sales, while Woodford
Reserve has rescheduled its annual Kentucky Derby charity Mint
Julep campaign to go along with 2020's "fastest two minutes" in
September sports.