Is Now the Golden Age for Bourbon?

Bourbon fermenters are bubbling all over the United States
because of unprecedented global demand for "America's Native
Spirit." September is Bourbon Heritage Month, and there's a sound
argument to be made that history will remember this as one of the
brightest periods ever for Bourbon. We'll look at the business
fueling that growth this week with Steve Beam of Limestone Branch
Distillery in Kentucky, Trey Zoeller of Jefferson's Bourbon, and
Craig Johnson of Pernod Ricard USA. His colleagues have been
among the most active investors in Bourbon over the last five
years, including acquiring Jefferson's 18 months ago. In the
news, the U.S. will open its borders for whiskey tourism starting
in November, while the Heaven Hill strike continues in Kentucky.
In our Behind the Label segment, we'll look at two different
methods of distilling whiskey...both involve grain, of course,
but that's where the similarities end.