Never Say Die Bourbon: A Whiskey with a Back Story

The stories behind the whiskies we drink are almost as enjoyable
as the whiskies, and the story behind Never Say Die Bourbon is an
intriguing one. There’s a near-death experience, followed by
success on horse racing’s grandest stage, and a side story
linking it to the founding of The Beatles. Never Say Die
co-founder Brian Luftman joins us to share that story on this
week’s WhiskyCast. In the news, Chivas Brothers workers approve a
new contract, Kentucky Bourbon distillers set more records, and
the deadline to avoid European import tariffs on American whiskey
is getting closer.