Soul Taco shares secrets to success

Soul Taco has grown from a single Richmond storefront to three
locations in less than two years. And despite the pandemic,
co-owners Nar Hovnanian, Ari Augenbaum, and Richmond's own Trey
Owens are planning their next expansion of the Soul Taco empire.


Owens credits the restaurant's success to the community it
serves. 


"Our mission was to be embedded in the community," Owens said on
the Eat It, Virginia podcast. "Engaging with other small
businesses, and engaging with people that are movers and shakers
in the community. And I'd like to say that now that COVID has
happened, and a lot more people are a bit more aware of the
political landscape, I'd like to say that us starting off that
way, being in the community, is what helped us to become so
successful."


The co-owners also share stories of how they met, how they landed
on the Soul Taco theme, and what a visit from a flamboyant Food
Network star meant for business.


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