Joe Sparatta: Heritage and Southbound

When Joe and Emilia Sparatta arrived in Richmond about a decade
ago, they hit the ground running. From helping Jason Alley open
Pasture, to opening their wildly successful Richmond restaurant
Heritage, to opening a second successful Richmond restaurant
Southbound, to expanding from a couple to a family of four, there
has not been much downtime for the Sparattas.


That all changed in March 2020 when COVID-19 shut down the
restaurant industry.


"It was really hard to try to completely shift gears and
amazingly stressful to try to make these decisions," Joe Sparatta
said about the month the COVID-19 pandemic hit Richmond. "Being
worried about people's health. Not knowing how the virus worked.
Not understanding, are we keeping people safe? Is this a terrible
idea being open? It was just very challenging, to say the least."


After a few weeks of limited service and to-go orders, the
Sparattas decided to temporarily close their beloved restaurant.


"It was super traumatic. It was so hard to have to close down. It
was so hard to think that this might be the last time we're ever
in this building," Sparatta said.


One year later, the Sparattas are preparing to reopen Heritage --
with some modifications.


"I just feel fortunate that we're able to come back," Sparatta
said. "I probably think we will be disappointing some people by
not being open for brunch or they might not be able to get a
table for a little while, because we're doing such a limited
capacity. But we're just happy to be back and trying to move on.
There is certainly a little PTSD from that. I think everybody has
that now. My mental health was certainly shaken up a bit."


On this week's Eat It, Virginia! Joe Sparatta shared what it's
going to take to reopen Heritage and maintain a healthy family
dynamic.


"Trying to find a middle ground is challenging, but we're working
on that, and that's part of our reopening strategy with Heritage.
We're going to start out really small," he said. "So just right
now the team is myself, my wife, we have great bar managers lined
up, we're still working on a couple of servers, but only doing a
couple of days a week to start, because that's currently what we
have with staffing. And we're going to kind of see how it goes
from there. We might only do Friday and Saturday to start, maybe
20 or 30 people, and just keep it super low key. Just go to the
Farmer's Market every week, get everything I need, and make the
menu weekly."


Sparatta said he hoped to have Heritage reopened sometime in
mid-July.


"It's really going to be me and one other person cooking in the
kitchen. And that's it. And it will be Emilia, plus a bar manager
and a server, super minimal start," he said. "We're just going to
take it literally day by day. But I'm excited to work with my
wife again. We haven't really worked together for last few years
because she took on a larger role with our family and taking care
of our children. She's a wonderful mom and she's also incredibly
talented. I'm excited to see her on the floor again and she does
such an amazing job she makes Heritage work, I just make food."


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