23. IOS + Client Communication | Here's Where To Start

IOS + Client Communication | Here's Where To
Start


Some wild changes are coming in the Agency-Client Landscape (w
new IOS). Your clients have likely heard the word on the streets
that changes are coming, but they likely don't have the inside
scoop. As the agency owner, your clients will expect you to be in
the know, keep them updated, and most importantly, take care of
their business on their behalf.


You, the agency owner, need to position yourselves as the
authority during these times. Ensure your clients know that you
have the best resources and they're in good hands. Don't fret!
We're on it!


If this is new to you, here's the scoop from Facebook: 


"Specifically, Apple will begin to require that all apps in
the App Store show a discouraging prompt to users on iOS 14
devices, in accordance with their AppTrackingTransparency
framework. Apple’s policy will prohibit certain data collection
and sharing unless people opt into tracking on iOS 14 devices via
the prompt. As more people opt out of tracking on iOS 14 devices,
ads personalization and performance reporting will be limited for
both app and web conversion events."






Here's how to communicate the iOS updated to your clients:
BE PROACTIVE. Naturally, when clients hear
about the ios changes, they're likely going to panic. Why? Because
there's this huge sense of worry when it comes to this update
coming down the pipes! As advertisers, we know that things will
always be changing, it's just how quickly we learn the changes and
implement updated strategies to ensure performance continues. The
best thing you can do for your clients is to send them an update,
telling them what's going on and what they need to know. Be
proactive and do this asap. Not sure what to say? We have email
templates you can use here.
KNOW THE FACTS. If you're the expert, be the
expert. Do your research, learn the facts and stay in the know of
what's going on when it comes to IOS updates. This will likely
alter how you're tracking your advertising on Facebook, so ensure
you know what's up. Some great spots to learn are from Facebook
itself, join FB support groups like Ad Hacks, and read advertising
blogs more frequently to stay up to speed.
KEEP CLIENTS UPDATED. As things progress with the
IOS updates, you need to keep your clients updated. Maybe schedule
a weekly email to go out to your client list (bcc) with high-level
updates on what they should know. Please, for your client's sake,
don't over-communicate with things they don't need to know. You'll
show you're the authority and that they can trust you with their
business during this time.

For ease, pick up a free copy of our client email templates for
iOS here. You can literally copy/paste to your clients
proactively and when they have questions.


If we haven't met yet, well, hello! We're so glad you've stopped
by. We're DOT & Co., Client Account Managers for Digital
Marketing Agencies. We're based in beautiful Halifax, Nova Scotia
and have a team around the world.


Curious if we could help? Email us to start the conversation.