32. Client Reporting | The Good, Bad, and (attribution window) Ugly

Let's talk about client reporting. It's a huge piece of our
client management role. Client reporting is usually good (but
sometimes it's bad!) and we are generally the people who are
communicating this to clients.

In this episode of The Happy Clients podcast, we fill you in
on:

1. How to adapt to the ever-changing (reporting) landscape: Don't
think that you can pull reporting the same way every single
time.
2. All of the fun KPIs that are on the back end of Facebook
Business Manager, and how to translate these for your agency
clients.
3. Our best practices on how to deliver client reports to
clients.

As client account managers, we handle client meetings for the
agencies we work with, so we live and breathe in reporting life.
Take a listen in to this week's episode and we promise you'll be
inspired to up-level your client comms when it comes to reporting