36. The Fundamentals of Successful LinkedIn Ads with Anthony Blatner

In the ever-evolving world of digital advertising, it's important
to understand which platforms and strategies can help you stand
apart and scale above the rest. Let's talk about LinkedIn
Advertising.


Our special guest, Anthony Blatner, runs Speedwork Social: a B2B
LinkedIn Advertising Agency that specializes in Lead Generation,
Lead Magnets, and Sales Funnels. Transitioning from the world of
software development to digital marketing, he's cracked the code
on becoming an expert in everything LinkedIn. Join Anthony on our
podcast this week where we dive into everything your agency
should know about building successful LinkedIn ads and all the
fundamentals to getting started.


We cover:
Background: How Anthony learned to best leverage LinkedIn and
set himself apart as a specialist.
The wonderful world of B2B clients and why LinkedIn has been a game
changer versus traditional Facebook ads.
The main pros to why your agency should start working with LinkedIn
(did we mention the lack of impact from the iOS14 update?)— and of
course the cons to watch out for when getting started.
But mainly, what are the questions you should be asking yourself to
see if your business is ready for LinkedIn?

Anthony dishes all his tips and tricks and is always happy to
connect with new people. Find him on LinkedIn (duh!) @ Anthony
Blatner and reach out to him over email at any time:
anthony@speedworksocial.com to learn more about his agency and
LinkedIn Advertising.


Until next time,


Cheers to happy clients!


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[ABOUT THIS PODCAST]


Welcome to the Happy Clients Podcast, brought to you by DOT and
Company-- the world's best and only team of client account
managers for digital marketing agencies. Whether you're a virtual
assistant, an agency owner, or a client-facing account manager,
we all deal with clients. Lucky for you, client management is
what we do best. On the happy client's podcast, we won't shy away
from the ups and downs of managing clients in the agency world,
but we'll be right there alongside you to learn together and
share the real juicy stuff we'll undoubtedly face when it comes
to client management. Now, let's dig in, chat CAM life and have
some fun along the way.