63. Client Management Isn't What You Think It Is

Client Management Isn't What You Think It Is


When we talk about the life of a Client Account Manager, there's
a lot that goes into this role. Not only are CAMs client-facing
and in-charge of client relationships, but there's also a ton of
other PM facets and operational pieces that go into the role that
can sometimes be overlooked.


In this episode of the Happy Clients Podcast, we get a lil bit
more granular on what our roles really entail. Of course, this
looks different from agency to agency! All in all, we hope you'll
see just how critical our roles are as a superhero in the agency
Our role can include lots of admin work — don't get us confused
with a VA, because the admin work we do is marketing-focused and
project management-focused.  There are lots of meetings
internally with the agency.   We create processes galore— we
need to be tech-savvy and process-oriented in order to be suuuuuper
efficient in our role.   There sometimes is a bit of
hand-holding and pushing things to completion internally.   We
take charge of reporting and digging into the advertising data to
ensure our clients are educated on the progress of their campaigns
and ad spend.  

As CAMs, we become experts in wearing all the hats and probably
wouldn't have it any other way. We take pride in our work and
always try to have fun while doing it. Cheers to that CAM life!


[HELPFUL LINKS]


Onboarding Checklist: Grab our onboarding checklist
here. 


[ABOUT THIS PODCAST]


Welcome to the Happy Clients Podcast, brought to you by DOT and
Company-- the world's best and only team of client account
managers for digital marketing agencies. Whether you're a virtual
assistant, an agency owner, or a client-facing account manager,
we all deal with clients. Lucky for you. client management is
what we do best. On the happy client's podcast, we won't shy away
from the ups and downs of managing clients in the agency world,
but we'll be right there alongside you to learn together and
share the real juicy stuff we'll undoubtedly face when it comes
to client management. Now, let's dig in, chat CAM life and have
some fun along the way.


Cheers, to happy clients!