How An Account Manager Can Be a Profit Center vs. a Cost Center

You have an amazing opportunity to create a long-term
relationship with your new account manager. So, how do you do
this?


What you really need to understand before bringing an account
manager is what goals you have around this role. Eg. if you are
currently the agency owner and you are drowning in all the client
emails and client meetings, well then your situation looks
different than an agency that has five account managers and they
simply need more help. Are you in less meetings? Are you not
having to check your email all the time? Are your clients
happier? Are your clients staying longer?


You are bringing in an account manager who has experience in
marketing and really wants to make a difference in your agency—so
if you can put a roadmap in place inside your agency and leverage
the skills & experience of your account manager, then you
will really build such a long-term relationship with this account
manager because you’re investing in them and they're investing in
you and overall everything is going to run smoother.








[HELPFUL LINKS]


Onboarding Checklist: Grab our onboarding checklist here. 


[ABOUT THIS PODCAST]


Welcome to the Happy Clients Podcast, brought to you by DOT and
Company-- the world's best and only team of client account
managers for digital marketing agencies. Whether you're a virtual
assistant, an agency owner, or a client-facing account manager,
we all deal with clients. Lucky for you. client management is
what we do best. On the happy client's podcast, we won't shy away
from the ups and downs of managing clients in the agency world,
but we'll be right there alongside you to learn together and
share the real juicy stuff we'll undoubtedly face when it comes
to client management. Now, let's dig in, chat CAM life and have
some fun along the way.


Cheers, to happy clients!