If You Want To Keep Your Agency Small, That's Not A Bad Thing. A Chat With Jonathan Leafe, Agency Consultant

Embracing the Future of Agencies: A Chat with Jonathan Leafe





Recently, we chatted with Jonathan Leafe, a distinguished agency
consultant and thought leader with oodles of industry experience.





As a digital pioneer, he's witnessed the rollercoaster ride of
agency transformations.





Understanding Goals and Skillsets of Agency Owners (Not
Rocket Science!):


Jonathan shared that knowing your goals and prowess is pivotal.
Aiming for growth isn't always the rainbows and unicorns
solution—it sometimes pays to stay small and nimble for happiness
and triumph. Many agency founders lack the magical touch to grow
from minuscule to massive businesses and often stumble in the
metamorphosis. So, if your heart flutters with passion for your
work, and you'd rather skip the business admin part, focus on
being small but fabulous!





Account Management – The Secret Sauce to Scaling Your
Agency:


Throughout the chat, Jonathan emphasized the vital role of
account management in propelling agency growth. He urged agencies
to invest in their account management team, to ensure clients are
over-the-moon happy, satisfied, and loyal customers for eons to
come. Plus, he cautioned against becoming a "yes" puppet,
advising agencies to focus on providing client's true needs.





The League Table Approach:


This chic strategy, introduced by Jonathan, involves ranking
clients like a league table. Clients are scored on profit
contributions, growth potential, and overall delight, allowing
account managers to pour their hearts and energy into clients who
genuinely sparkle for your agency's success. This strategic
approach fosters enduring growth and profit.





Jonathan's wisdom provides a crystal-clear perspective on the
evolving agency landscape and how intentional decisions regarding
agency size and concentration can lead to lucrative and
satisfying results for agency owners. The crème de la
crème takeaway? Understand your goals, prioritize, and embrace
account management as the backbone of a thriving agency!





Check out his book, "I'm an Agency Owner. Get Me Out Of Here!" on
Amazon and other fabulous booksellers.





[HELPFUL LINKS] Onboarding Checklist: Grab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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[ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast,
brought to you by DOT and Company-- the world's best and only
team of client account managers for digital marketing agencies.
Whether you're a virtual assistant, an agency owner, or a
client-facing account manager, we all deal with clients. Lucky
for you. client management is what we do best. On the happy
client's podcast, we won't shy away from the ups and downs of
managing clients in the agency world, but we'll be right there
alongside you to learn together and share the real juicy stuff
we'll undoubtedly face when it comes to client management. Now,
let's dig in, chat CAM life and have some fun along the way.





Cheers, to happy clients!