Specialization vs. Full Service: Greg Hickman's Perspective on Modern Agencies

Hey, hey, friends! Grab your favourite cup of coffee and get
cozy, because today's episode of The Happy Clients
Podcast is an absolute treat. Taylor welcomes Greg
Hickman, a seasoned agency pro who's been shaking things up since
2014.





They dive into the nitty-gritty of how the agency world has
evolved over the years and why the traditional full-service
agency model is becoming less relevant. Greg explains his hot
take on how productizing your services doesn't kill creativity;
it actually requires you to be more creative in delivering
consistent, high-quality results.





[HELPFUL LINKS] Onboarding Checklist: Grab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠





[ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast,
brought to you by DOT and Company-- the world's best and only
team of client account managers for digital marketing agencies.
Whether you're a virtual assistant, an agency owner, or a
client-facing account manager, we all deal with clients. Lucky
for you. client management is what we do best. On the happy
client's podcast, we won't shy away from the ups and downs of
managing clients in the agency world, but we'll be right there
alongside you to learn together and share the real juicy stuff
we'll undoubtedly face when it comes to client management. Now,
let's dig in, chat CAM life and have some fun along the way.





Cheers, to happy clients!