A Crash Course in the Global Semiconductor Shortage (Richard Barnett, CMO, Supplyframe)

The ongoing semiconductor shortage has been sending ripples across
our supply chains for many months now, with no end in sight. But
the story of what exactly is going on and what products and
industries are affected keeps evolving. So we invited Richard
Barnett, CMO at Supplyframe to give our audience of logistics and
supply chain professionals on The Logistics Tribe Podcast a crash
course on the situation. Richard is a bonafide expert on the value
chains of global manufacturing companies. Together with our host
Boris Felgendreher, he discussed the following topics: - Richard’s
background in global supply chain management - How Supplyframe fits
into the Siemens family of companies - The semiconductor situation
prior to the pandemic. What were the important trends? - The
challenges of matching semiconductor supply and demand and the
difficulties of ramping up production - How the pandemic triggered
a chain reaction and ripple effects across the supply chain. - How
changed consumer behaviors influenced demand and how that affected
different industries differently - How miscalculations and
misjudgments of the situation contributed to the crisis and why the
automotive sector was hit particularly hard - Why the automotive
supply chain had missing or misaligned incentives that made the
situation worse - What characteristics of the automotive supply
chain made it particularly susceptible to disruptions of this kind
- Did pure-play EV companies fare better during the crisis? - The
regional concentration of semiconductor production and the
geopolitical questions that the current situation raises - What is
the European perspective vs. the US perspective? - What other
disruptions might be lurking on the horizon? - How supply chains
will evolve as a result of the current semiconductor shortage. -
Predictions for how the situation will unfold over the next 12
months and a broader outlook for this decade - And much more Please
subscribe to The Logistics Tribe Podcast, so you don't miss any of
the future episodes. The Logistics Tribe Podcast is supported by
our partner GreyOrange, a globale leader in AI cloud software and
robotic automation that keeps inventory in motion. To learn more
about GreyOrange, visit: https://www.greyorange.com/ To learn more
about Supplyframe, visit: https://supplyframe.com/ To connect with
Richard Barnett, CMO of Supplyframe, visit:
https://www.linkedin.com/in/richardbarnett/ To connect with Boris
Felgendreher, founder of The Logistics Tribe, visit:
https://www.linkedin.com/in/borisfelgendreher/