Deep Dive: Platforms in Logistics and Supply Chain with Jonah McIntire and Märten Veskimäe

Today we have a very special episode for you. It’s different
because we typically bring you conversations between a host and
one, sometimes two guests that are 45 minutes or so in length.
Today’s episode is a deep dive into one very specific topic with
two people who have very deep domain expertise in this field. And
this episode is 2 hours and 45 minutes long. The idea here is to
really take the time to tackle one very specific topic and go super
deep on it. The two experts are Jonah McIntire, who has been a
regular contributor to The Logistics Tribe, both as a host and a
guest. And Märten Veskimäe, who’s currently a product strategist at
Transporeon. Both are super deep thinkers on this topic. They look
at examples of businesses that are platforms vs. businesses that
aren’t, what the defining attributes of platforms are, what areas
of logistics and supply chain platforms are suitable for, what
successful platforms do differently, how they compete against other
platforms and much more. Here is a LinkedIn post that Jonah has
prepared that will accompany this podcast episode:
https://www.linkedin.com/posts/jonahmcintire_hey-linkedin-network-today-i-released-activity-6980135736381480960-grEl?
Please visit the post and contribute to the discussion. You can
also let us know there, how you like the content of this episode.
We really appreciate your feedback on this. Today's topic
breakdown: - Examples of businesses that are platforms vs.
businesses that look like platforms but aren't really platforms. -
Platforms in the real world and platforms in the digital space -
The defining attributes of platforms and what makes platforms
different - In which areas of logistics and supply chain management
are platforms suitable and useful - Are forwarders platforms? Are
Uber or Uber Freight actually a platform? - Are there differences
between companies with network effects and platforms? - The role of
platforms in standardization, particularly in logistics - How do
you measure and assess platform businesses vs non-platform
businesses? - The cold start problem and how platforms can get off
the ground in logistics - What successful platforms do differently.
What are the critical success factors to succeed in attracting and
keeping users? - Success factors for logistics platforms to compete
against other logistics platforms - Notable platforms in logistics
by segment - Future outlook on platforms in logistics and supply
chain - Takeaways Please visit Jonah's LinkedIn post on this
episode:
https://www.linkedin.com/posts/jonahmcintire_hey-linkedin-network-today-i-released-activity-6980135736381480960-grEl?