Ep 16: Renyi Chin - Co-Founder of MyBurgerLab, MyPizzaLab & MyBobaLab

Renyi is the co-founder of MyBurgerLab, MyPizzaLab and MyBobaLab
alongside his friends and partners, Chang Ming and Wee
Kiat. 





If you live in KL, you will probably have heard of MyBurgerLab:
the burger joint that went completely viral several years ago
with their charcoal buns & continue to hit the headlines due
to their innovative flavours. Quirky options that include the
nasi lemak burger, the salted egg yolk burger and the upcoming
flavour, The World’s Smelliest Burger!





Renyi is a university dropout and the path towards founding
MyBurgerLab was hardly an easy one, but there were many
significant incidents that happened that resulted in Renyi
entering the F&B industry. 





Some of the things we talked about include:


Why he chose to work at Yellowstone park for three 3-month
summers straight & the impact this left on him; 

His prior businesses leading up to founding MyBurgerLab;

How he got Wee Kiat and Chang Ming involved in his idea of
starting a cafe and why that later turned into a burger
joint; 

The 10 R&D sessions that they conducted to perfect their
products - p/s: they almost burned the kitchen down!!

How Renyi came up with their signature charcoal
burgers; 

The 2 critical incidents that happened which made MyBurgerLab
go viral, resulting in people queuing for 2 hours every day for
their charcoal burgers!






Running MyBurgerLab


Renyi & his team succeeded in maintaining the virality around
MyBurgerLab for 2 years but MyBurgerLab is a business, so we
talked about:


The scary drop that hit MyBurgerLab when their virality
tapered out; 

How Renyi came out with unicorn products to boost sales;

How they created MyBurgerLab’s signature level-up company
culture;

Why MyBurgerlab’s staff consists mainly of university
students; 

The secret to MyBurgerLab’s patty;

How Renyi came up with some of their most innovative flavours
including the Nasi Lemak Burger & Jammin’ with Elvis Burger
(aka peanut butter and jelly fillings!); 

How MyBurgerLab responded to COVID with kindness; and

So much more. 






If you love burgers, or want to know how MyBurgerLab creates the
culture they’re so known for, then this is definitely the episode
for you!





Show notes: www.sothisismywhy.com/16