Ep 150.2: I committed career suicide?! | Jonathan Mildenhall (ex-CMO, Airbnb & ex-SVP, Coca-Cola)

Jonathan Mildenhall is the former Managing Director of TBWA, SVP
of the Coca-Cola Company, first CMO at Airbnb and Independent
Board Member at Peloton Interactive, Co-Founder of
TwentyFirstCenturyBrand and current Chief Marketing Officer at
Rocket Companies.


And we are back this week with Part 2 of our
interview with Jonathan.


Last week, we dove deep into his childhood growing up & how
everything was stacked against him: he was the only black person
in his family and community, was working class and grew up in a
housing estate, attended a polytechnic, experienced blatant
racism and physical abuse and also had zero connections in
advertising


The very industry that he rose to the very top in.


In Part 2, we delve deep into his career. 


What it means to join Coca-Cola when it was creatively bankrupt,
the stories behind some of his biggest and most successful
advertising campaigns including have two ads being featured at
the same Superbowl, why he gave it all up for a then unknown
startup called Airbnb, what it takes to ‘make it’ in his team and
so much more.


And in case you didn’t know, this interview is also available on
Youtube. Check it out via the links below.


Now are you ready?


Let’s go!


Highlights:


2:17 Coca-Cola was creatively bankrupt?!

7:31 Being Coca-Cola's poster child for diversity - 2014
Super Bowl [America the Beautiful]

15:35 The only CMO to have 2 Super Bowl ads play at the same
time

16:14 How Brian Chesky convinced Jonathan to commit career
suicide

22:10 Building an Olympic marketing team

26:08 Why 25% of people don't make it in Jonathan's team

27:17 Who is Jonathan Mildenhall the leader?

29:25 Launching his own company

37:12 A Colourful View from the Top

41:52 Advice to any aspiring CMO before they take the seat?

44:20 Brand marketing or customer marketing?






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Show notes: https://www.sothisismywhy.com/150 


YouTube:
https://www.youtube.com/watch?v=cumagnVOlRQ&t=1s&list=UULFSZlcS5ooyCjj_MkrmH_WhQ 


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