Ep 40: The Woke Salaryman (ft. He Ruiming & Goh Wei Choon) - on building a 400+k following in less than 2 years!

He Ruiming & Goh Wei Choon are the Singaporean/Malaysia duo
behind The Woke Salaryman: an incredible personal finance page
that educates people about making better financial and life
choices through the use of simple albeit beautiful comics. 





Since 2019, they have rapidly grown to over 204k followers on
Instagram & 218k on Facebook - and we spend this STIMY
interview uncovering how they first met and began building their
Woke Salaryman brand: creating a consistent publishing schedule,
dividing the work among themselves, getting their first piece of
sponsored content, negotiating with clients, their thoughts on
what the secrets are to virality, expanding the team and more.





3:27: Wei Choon’s love of animation since young

4:39: The impact that the 1997 economic crisis had on Ruiming

5:53: How Ruiming was blogging & writing gossipy columns
in school

7:44: How Wei Choon & Ruiming met at Ngee Ann Polytechnic

12:23: Not letting anything sully his art

13:57: Wei Choon’s wake up moment when he graduated with a
$25k debt

21:23: The meaning behind creating “impact” 

25:27: The “secret” to creating viral content

26:14: Where virality was attached to their sense of
self-worth

31:52: How Wei Choon got into personal finance

33:03: What “being rich” means to Wei Choon

34:10: Writing the viral article on saving $100,000 before
turning 30

37:48: The start of the Woke Salaryman

39:31: Figuring out the division of labour

42:40: How they stayed consistent in publishing regular
content

46:56: Discovering that financial planners were stealing the
Woke Salaryman content

53:38: Planning to go full-time on the Woke Salaryman

56:34: The “secret” behind the virality of the Woke
Salaryman, which is now over 204k strong on Instagram!

57:18: Building a passionate community 

59:35: Getting their first sponsored post from CPF 

1:01:49: Staying true to their values & turning away
opportunities 

1:06:02: Negotiating with clients 

1:07:25: Expanding the team for the Woke Salaryman

1:15:45: Biggest highlights to date 

1:17:31: What drives Wei Choon & Ruiming

1:21:32: Tangible steps for people to begin their personal
finance journey

1:25:27: Advice for content creators 

1:28:32: What Clubhouse means to them






Show notes: https://www.sothisismywhy.com/40





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