Ep 73: From Ai Wei Wei to Building Generation T (Tatler) | Lee Williamson (Regional Editorial Editor, Generation T, Tatler Asia Group)

Lee Williamson is the Regional Editorial Director of Generation
T, Tatler Asia Group and currently oversees three of Tatler’s
flagship brands: Gen.T, Front & Female and Asia’s Most
Influential. He was previously the Editor at Time Out Beijing and
Editor-in-Chief at That’s China and was selected as a WAN-IFRA
Young Media Leaders Fellow 2020.


If you’ve ever wanted to know what it’s like to work as a foreign
journalist in China, dealing with state censorship, producing
“controversial” editorials and also producing media products like
the Generation T list, then this is the episode for you!





Highlights:


6:48 Moving to China

8:58 Working as a journalist at That’s China 

11:33 “You’ll Never Be Chinese”

15:19 Censorship in China

17:26 Relaunching 

18:21 Being Editor at Time Out Beijing

21:12 Publishing Ai Wei Wei’s first interview following his
detainment in China

23:14 Working at Tatler

25:05 Why Gen.T?

26:21 Defining success, influence and power

27:17 What’s the point of another “list”?

29:42 Building the Gen.T community

34:48 Gaining trust

35:52 Getting people to share what they really want even
after they say “I don’t really need anything”

39:05 Seeing Gen.T’s brand value increase

43:11 Deciding who gets on Gen.T

45:08 Tribes

47:21 Safeguards

48:57 Trends among Gen.T honourees 

50:22 What’s in it for Gen.T?

51:09 The Crazy Smart Asia podcast 

56:21 Planning for the future of Gen.T






Show notes:
www.sothisismywhy.com/73     





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