Ep 88: How Fortune 500 Brands Can Enter the Metaverse | Diego Borgo (Metaverse Strategist - Adidas, Gucci, Salesforce, L'Oreal)

Diego Borgo is a metaverse & Web3 strategic advisor to
Fortune 500 brands like Adidas, Salesforce, Unilever, Boson
Protocol and more. 


Having featured a number of NFT founders & artists, this
STIMY episode showcases how brands have and can enter the
metaverse with Diego, who’s been in many Fortune 500 boardrooms
& has his finger on the latest alpha: who’s done well, who
hasn’t, how important “sustainability” is and ways to ensure that
both employees and existing customers are onboard when a brand is
launching a new metaverse initiative.


If you’ve ever wondered what a company/brand should look out for
when taking the leap into the Web 3.0 space, then this is the
episode for you.





Highlights:


3:11 How Diego entered the Web3 space

8:21 Why Diego took the leap

18:50 Brands driven by FOMO

24:31 What other brands can learn from Nike

29:26 Incorporating DAOs & shared ownership into brand
strategies

34:48 Creating products with large communities

37:23 Mitigating risks

41:16 Bringing existing clients from Web2 to Web3

43:31 G-Star RAW Denim - why it’s an interesting use case

48:10 How important is climate change?

49:30 How brands can mitigate against environmental harm
arising from use of blockchain

53:33 What happens when your own employees riot and go
against your metaverse initiative?

56:37 The secret to the success behind Adidas’ Into the
Metaverse, which generated USD 22 million within hours!

1:01:03 Diego’s favourite NFT project

1:02:59 What is big tech doing?

1:07:39 What Diego would love to see done, but hasn’t
happened yet






Show notes: www.sothisismywhy.com/89


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