Ep 89: So You Want to Enter the Metaverse? | Tibor Mérey (Managing Director & Partner, Global Co-Lead Metaverse, BCG)

Tibor Mérey is a Managing Director and Partner at Boston
Consulting Group (BCG), global co-lead on the metaverse, and a
core member of Boston Consulting Group's Technology, Media &
Telecommunications (TMT); and Marketing, Sales & Pricing
(MSP) practices. He leads the TMT practice in Austria, where he
focuses on digital transformation and technology-enabled growth
strategies. Prior to joining BCG, Tibor co-founded a freestyle
fashion startup in Switzerland.





In this STIMY episode, we dive into all things metaverse/web3:


3:32 Co-founding a Swiss freestyle label with CHF 100

4:11 Milestone achievements

5:28 Working at BCG

6:37 How Tibor first got into web3

7:46 How BCG internally prepared to offer web3 consulting
services to clients

9:44 Key components of a “metaverse”

13:03 How do you create a metaverse strategy?

14:26 Should all companies have a metaverse strategy?

15:43 Mitigating risks when companies enter the web3 space

17:32 How companies can get buy-in from existing customers
& employees

19:58 How did Nike do?

22:20 What is “cultural relevance”?

24:05 Companies that haven’t done a good job?

25:30 Can companies regain the trust of customers?

27:05 Defining “authenticity”

29:23 How should you measure web3 success?

31:08 How can companies share ownership with their customers?

33:58 Interesting DAO use cases

35:24 Future trends 

36:59 How BCG has incorporate web3/metaverse strategies into
their own operations

38:06 Advice for people entering the web3 space for the first
time

39:54 Lowest risk ways for companies to dabble in
web3/metaverse






if you’re a brand interested in developing a web3 space, or just
want to know what a consultant thinks about companies who are
entering the metaverse, then this is the episode for you.





Show notes: www.sothisismywhy.com/89 


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