Ep 103: The House of Yes | Nicole Levinson (Chief Marketing Officer, audo; Senior VP, Playboy Club New York)

Nicole Levinson is the House of Yes.


And unafraid of forging her own path, which includes being: 


Chief Marketing Officer, audo


Senior Vice President of Brand Marketing and Partnerships for
Playboy Club, New York


Vice President of Marketing, North America for LVMH





But who is Nicole Levinson?


Nicole is the child of Holocaust grandparent survivors.


She began her career in Christie's, then Sotheby's, before
pivoting into the world of PR with Elizabeth Harrison of H&S,
who told her, “Take your panty hose off!”


They were hustlers. 


And Elizabeth was the House of Yes.


Because as Nicole learned: Most people in the room don’t know
either. So you’ve just gotta figure it out!


But Nicole’s journey didn’t end there. 


She later became the VP of Marketing North America,
LVMH, where she oversaw marketing & merchandising
for MAKE UP FOREVER. 


And also the Senior VP Brand Marketing &
Partnerships, Playboy Club New York during the #metoo
movement. Which definitely raised some eyebrows.


Along the way, she’s also worked in the hospitality, fashion,
spirits, arts and automotive industries.


And that variety is something Nicole considers to be her
strength.


So.


What drives Nicole?


What is LVMH’s secret sauce?


How can founders remain “authentic”?


And what impact did Playboy’s collaboration with Jeremy Scott
& his MET Gala appearance have on the brand?


We deal with all that and more in STIMY’s episode 103.





Highlights:


2:48 The child of Holocaust grandparent survivors & the
link to Steven Spielberg

7:49 Betty Boop to Christie’s

11:43 Death, divorce or debt

13:40 Why is Christie’s better than Sotheby’s?

15:52 The profile of the top 1% clientele

19:28 Feeling lost & changing industries

20:31 Meeting Elizabeth Harrison & “take your panty hose
off!”

23:47 Celebrity wrangling

26:09 Moving to LVMH

29:00 LVMH’s secret sauce

31:41 How do you ensure the founder story is front &
centre?

33:06 What does “authenticity” look like?

35:28 The secret to staying humble

36:30 What drives Nicole

41:05 How Nicole ended up at Playboy New York during the
#metoo movement

49:18 Finding editors to champion the brand

51:01 Fashion Week with Jeremy Scott of Moschino

52:02 The impact of the MET Gala on Playboy

57:05 What is audo?






Show notes: www.sothisismywhy.com/103


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