Ep 108: How To Build a 4.4 million YouTube following in Asia | Gerald Sebastian (co-founder, Kok Bisa)

It’s cool to be a YouTuber these days.


But how do you go pro?


What’s your life like?


And how much do you earn?!


To answer this over the Chinese New Year (hope everyone is
feasting well!), we’ve got Gerald Sebastian -
co-founder of Kok Bisa, which with 4.4 million subscribers makes
them one of the biggest YouTubers in Asia!


In this episode, we learn how Gerald ended up being a full-time
YouTuber, how they’ve built Kok Bisa, the kind of content that
goes viral, their monetisation strategy & so much more. 


So if you wanna be a YouTuber, or just want to understand what it
takes to produce the videos we binge on (don’t lie, I know you
use YouTube ), then this is the STIMY episode for you!





Highlights:


2:30 Being a superhero

5:00 Asking questions nonstop

7:54 Finding his YouTube co-founder, Ketut Yoga Yudistira

9:54 Creating a different kind of content

11:19 What it takes to produce YouTube content

12:25 Going from 14 to 25,000 subscribers with 1 video!

13:35 Making videos to answer questions from the Kok Bisa
audience

18:18 The reiteration process

19:21 The secret to going viral on YouTube

21:00 Humour

21:42 Indonesian meatballs

24:24 The importance of YouTube Shorts

25:25 How do you grab attention?

29:20 Becoming a full-time YouTuber

31:48 Deciding on the equity split

32:42 Questions to ask a potential co-founder

33:51 Navigating burnout & mental health issues

34:55 The different monetary streams they’ve created

36:23 How do you get sponsorship?

43:20 What’s next?

48:16 When do you use the “talking head”?






Descript: https://www.descript.com/?lmref=sjT9JA


Show notes: www.sothisismywhy.com/108 


  Weekly Newsletter that deconstructs how you can find
success & purpose on your own terms:
https://sothisismywhy.ck.page/acd5bd1062


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