Ep 112 Part 2: How to Gain 2.9 MILLION LinkedIn Followers & Build a Second Career | Eric Sim (former Managing Director, UBS Investment Bank)

Eric had the world at his feet.


He had gone from selling prawn noodles at his father's hawker
stall in Singapore to becoming the Managing Director of UBS
Investment Bank.


So why did he throw it all away?


What comes after all that?


For Eric, a lot more.


He was constantly learning skills & combining them in unique
ways. From learning to sail to video editing and becoming
LinkedIn's top influencer in both Singapore and China thanks to
his 2.9 MILLION followers.


In this Part 2, we dive into Eric's life after banking.


How we can & should all be building a portfolio career. Why
LinkedIn. His book writing journey & the crazy way he sells
his books in China.


If you feel stuck in your career, or don't know how to stand out
from your peers, then this is the roadmap to adopt.





Highlights:


2:39 Why stop being the Managing Director?

3:53 Pursuing a portfolio career

5:57 The start of Eric’s LinkedIn journey in Hong Kong

7:45 Content pillars

9:13 How do you gain 2.9 million LinkedIn followers?!

10:01 Why LinkedIn?

13:59 Where’s the line?

16:13 Building community

22:16 Small Actions

25:20 Should I write a book?

26:44 Self-publication & Kinokuniya’s Kenny Chan

28:42 Marketing

30:29 What’s the China market like?






Show notes: www.sothisismywhy.com/112-2


Weekly STIMY Newsletter that deconstructs how you build a
portfolio career to prepare yourself for the future of work:
https://sothisismywhy.ck.page/acd5bd1062