Restauranteur Mogul “Sam Fox” Talks Food and How His Healthy Approach Has Taken Over the World

Sam Fox, creator of such innovative restaurant brands as Flower
Child, North Italia, Sauce Pizza & Wine and True Food
Kitchen, has been named to the 2019 class of Golden Chain Award
winners, recognizing his vision and operational expertise.


His Phoenix-based company, Fox Restaurant Concepts, has developed
partnerships with large companies as varied as The Cheesecake
Factory and P.F. Chang’s China Bistro to develop its concepts as
well as with high-profile individuals like media mogul Oprah
Winfrey, who invested last year in True Food Kitchen.


Fox was raised in a hospitality family. His parents operated a
deli in Chicago and The Hungry Fox restaurant in Tucson, Arizona,
where he helped in the kitchen and waited tables. Fox opened his
first restaurant when he was 21, and in 1998 launched Wildflower
in Tucson, which would serve as the foundation for Fox Restaurant
Concepts.