#12 - [Live session] How to implement the 5 components of Location Marketing with GroupM

In this special live session of the pod, a panel of experts from
GroupM explained how retailers and other multi-location brands
should create & execute their local strategies, focusing on 5
areas that are key for location marketing success.

This is the third and final part of our series collaborating with
GroupM, one of the world's largest digital media agencies.

Let's Talk Local is a podcast about Location Marketing and the
online-to-offline journey. Listen in as PinMeTo's location
marketing experts interview marketers, thought leaders, and other
location marketing experts – uncovering practical tips &
interesting stories.This podcast is powered by PinMeTo. For more
learning resources, head to www.pinmeto.com