#15 - Guest: Jason Barnard, Topic: the knowledge panel and GMB - antagonists or BFF's?

Guest for this episode is Jason Barnard, or as the
internet calls him; "the Brand SERP Guy". Jason is a
digital marketer who specialises in Brand SERP optimisation and
knowledge panel management. At this episode we addressed the
topic of local search and how it correlates (or not) with the
rest of the ecosystem for search. A very interesting interview,
or as Jason put it; "It was a groovy conversation!" Welcome to
our 15th episode, hope you enjoy it!
/ Erik Andersson, PinMeTo