92. How to Stop Making Poor Choices | Eric Johnson

Eric Johnson is a behavioral economics researcher, author, and
professor at Columbia Business School. 


We talked about the one psychological bias that all humans have
that leads us to make poor decisions, specific tactics that we
can do to make better choices in life and business, and
persuasion tips.  





Timestamps:


(01:47) Choice architecture
(05:15) Loss aversion  
(09:25) Fear of losing
(13:20) Overcoming loss aversion  
(16:16) Loss aversion vs age
(24:23) What influence decisions
(38:23) Evil choice architecture  
(49:30) Patience impact
(59:24) Amount of options vs choice
(1:12:30) Eric Johnson's book





Order The Elements of Choice:
https://www.amazon.com/dp/B0983XX6JN/  








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Past guests on Growth Minds include: Robert Kiyosaki (Rich Dad
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