133. Psychologist Expert Reveals Top Secret Techniques to Be More Persuasive | Richard Shotton

Richard is a behavior scientist, consultant, and the author of
Illusion of Choice, and The Choice Factory, a best-selling book
on how to apply findings from behavioral science to
advertising. He is the founder of Astroten, a consultancy that
applies behavioral science to marketing.


Top questions Richard answers in his work:


How do cognitive biases impact consumer decision-making?

What role do emotions play in driving behavior and
decision-making?

How can marketers harness social influence to encourage
consumer action?

How can anchoring and framing techniques be employed
effectively for persuasion?

What's the significance of scarcity and the fear of missing
out in driving behavior?



In our conversation, we go over research-backed ways to improve
your persuasion skills in business & social situations, how
to make faster and smarter decisions, common psychological biases
we have and how to identify them, and more.


If you enjoy the podcast, would you please consider leaving
a short review on ⁠Apple Podcasts/iTunes⁠ and a rating
on our ⁠Spotify show⁠? It takes less than 60 seconds, and it
really makes a difference.


Learn more about Richard:


Website: https://www.richardshotton.com/

Twitter: https://twitter.com/rshotton

Instagram:
https://www.linkedin.com/in/richard-shotton-a555541/



Past guests on Growth Minds include: ⁠Robert Kiyosaki⁠ (Rich Dad
Poor Dad), ⁠Steve Aoki⁠, ⁠Robert Greene⁠, ⁠Dr. Jason Fung⁠, ⁠Dr.
Steven Gundry⁠, ⁠Neil deGrasse Tyson⁠, ⁠Dennis Rodman⁠, ⁠Wim
Hof⁠, ⁠Robin Sharma⁠, ⁠Vanessa Van Edwards⁠, ⁠King Bach⁠, Daniel
Pink, Dr. William Davis, Doctor Mike, Lewis Howes (School of
Greatness), Tom Bilyeu (Impact Theory), Andrew Yang, Dr. Paul
Conti, Charles Hoskinson (Ethereum), Dr. Drew (After Dark), Jo
Koy, Jordan Belfort (Wolf of Wall Street), Gad Saad, Adam
Carolla, Louis the Child, Vishen Lakhiani (Mindvalley), Bret
Weinstein (DarkHorse Podcast), James Nestor, Dave Rubin, Scott
Adams (Real Coffee with Scott Adams), and more.