10 - Psychology, Pt. 2: From Pavlov to Purchase

Psychology, Pt.2 From Pavlov to Purchase How do salivating dogs and
button-pushing birds explain the addictive (and sometimes, even
financially runious) qualities of a game like Candy Crush? Our
exploration into Behavioral Psychology continues. We discuss how
designers can take advantage of some of the most fundamental
patterns of human behavior to change the way people interact with
their products. Nefarious or nice? It's not always clear. Links -
Reality Is Broken by Jane McGonigal:
https://www.amazon.com/Reality-Broken-Games-Better-Change/dp/0143120611/