#8: Clare Jones, CCO, what3words

what3words set out to do nothing less than revolutionizing today's
addressing system by directing people with three words. what3words
is the world's first addressing system designed for speech and
every 3m x 3m square in the world has been assigned an address
consisting of just three words from the dictionary. Over 5 years
Clare has contributed to its success as Chief Commercial Officer.
Together we talk about the challenges, the business model, and the
team behind the stunning success.