Episode #5: Caitlin Landesberg, founder & CEO of Sufferfest Beer Company

Today I’m joined by Caitlin Landesberg. 


 


Caitlin is the founder and CEO of Sufferfest Beer Company.


 


On today’s episode, we talk with Caitlin about what makes
Sufferfest a happy accident, how she’s creating the go-to beer
for sweaty experiences, and why there’s no such thing as
luck. 


 


I had a great time chatting with Caitlin and I hope you enjoy
listening.


 


More from Caitlin & Sufferfest
>> 


 


Driven by her desire to have the best “finish line” beer in the
world, Caitlin Landesberg took matters into her own hands. In
2012 she began to develop the beer she wanted to see in the
world, and as fellow runners and endurance athletes rapidly drove
demand, she launched Sufferfest Beer Company in Spring
2016. 


 


Based in San Francisco and a Certified B Corporation, Sufferfest
inspires active, healthy and passionate humans with
award-winning, purpose-brewed craft beer. As the company's
Founder and CEO, Caitlin brings 14 years of consumer marketing
experience to the company, with prior positions including
Director of Marketing at Strava—a social network for athletes.
Three successful years into business, Sufferfest was fully
acquired by Chico-based Sierra Nevada Brewing Company in Spring
2019. 


 


Caitlin is an avid trail runner, proud mom, member of the San
Francisco Brewers Guild, and a graduate of Kenyon College.


 


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