Episode #13: Lauren Foundos, founder & CEO of FORTË

Today I’m joined by Lauren Foundos 


Lauren is the founder and CEO of FORTË  


In today’s episode, I talked with Lauren about using content to
scale beyond the four walls of a studio or gym, how the company
created a turnkey solution for live streaming classes, and the
company’s new plan to go beyond a marketplace and become the
technology infrastructure for streaming fitness content. 


More from Lauren & FORTË


Lauren Foundos, Founder and Chief Executive Officer of FORTË
since 2015. FORTË streams live and on-demand, cutting-edge
fitness classes from well-known boutique studios worldwide
directly to you. FORTË is a tech company (b2b) and a subscription
based fitness streaming platform (b2c).  FORTË builds
hardware and software that is installed into their partner
studios, which enables them to seamlessly live stream classes
directly to the FORTË platform. Their Netflix-style hub showcases
leading boutique fitness studios and coaches worldwide with a
variety of classes ranging from meditation, to boxing, yoga,
HIIT, and more.  


Before launching her own company, FORTË, Lauren spent a decade
working on Wall Street, with  the last five years in finance
on the trading floor as an Institutional US Government Bond
Broker at Whitaker Securities where she helped to dramatically
increase UST Short Coupon and Bill desk revenues. Prior to that
she worked at Deutsche Bank in Synthetic Equities and Cloudview
Capital Management, a global-macro hedge fund, on their trading
desk. Lauren graduated from the University of Maryland in 2006,
with a BA in communications and concentration in business. She
earned ACC Academic Honor Roll, and Intercollegiate Athletic
Honor Roll during her time at Maryland. Lauren is a two-time
all-American field hockey player, she played in the Junior
Olympics, and went on to play Division I at the University of
Maryland, the nation’s top ranked program. She plays the piano,
violin, has two older brothers, adores her parents, and loves to
ski.


Lauren won the NBC/Comcast Innovation Award at the NAMIC National
Conference for her FORTË pitch presentation. She also spoke at
the Collision Conference, CES, MotionSoft, the Club Industry
Show, as well as, appeared on Verizon’s GO90 TV Show.


https://www.forte.fit/


 


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