#18: Nate Bosshard, Co-Founder of Tonal & Investor

Today I’m joined by Nate Bosshard. 


 


Nate is a consumer-oriented brand builder. Most recently, he was
on the founding team at Tonal where he served as the CMO. But
he’s also held roles at Burton, North Face, Nest, and
GoPro. 


 


In today’s episode, we talked about building an authentic
network, taking a brand from zero to one, and how timing,
adversity, luck and failure impact success. 


 


It’s a wide-ranging conversation with a ton of unique insights
that I think you’ll find valuable. 


 


Let’s get into it. 


 


More from Nate >>  


 


 Nate is an Entrepreneur, investor and brand builder of
iconic, category-defining, multi-billion dollar consumer
brands.  His superpower is brand creation, positioning, and
go-to-market strategy. He's lead brand platform development and
positioning, marketing strategy and planning, and consumer
acquisition and engagement both on and offline. 


 


He has been a marketing leader at every stage of company
growth.  Nate has lead and re-positioning heritage brands
through changing market dynamics, ridden the IPO rocketship,
experienced being inside of a company acquisition and
integration, and has witnessed spectacular company implosion and
failure first hand. Nate has built and co-founded a company from
scratch, helped raise hundreds of millions of venture capital,
worked inside a blue-chip VC firm as a partner and personally
angel invested in 30+ companies.  Separate of his bay-area
entrepreneurial adventures he is an owner of the largest
independent beverage co-packer in the country and has stakes in
dozens of community banks in the midwest. 


 


More from Fitt Insider >> 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


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