#35: Carl Daikeler, CEO of Beachbody

Today I’m joined by Carl Daikeler, the co-founder and CEO of
Beachbody, 


 


In today’s episode, we discussed the evolution of at-home
fitness, transitioning from VHS tapes to streaming content, the
role and criticism of multi-level marketing, and building a
billion-dollar-a-year business. 


 


More from Carl >> 


 


Carl Daikeler is co-founder, Chairman, and Chief Executive
Officer of Beachbody, LLC. In his pursuit to maintain his own
health and fitness, and find a solution for the growing obesity
epidemic, Daikeler and his co-founder Jon Congdon created
Beachbody in 1998. Since then, the California-based company has
redefined in-home fitness with top fitness and weight-loss
solutions such as Beachbody On-Demand, P90X, 21 Day Fix, Body
Beast, and INSANITY, as well as the breakthrough health shake,
Shakeology. 


 


Daikeler's focus is to help people achieve their goals and lead
healthy, fulfilling lives. Through the Team Beachbody Coach
Network, his aspiration is to create the largest community of
health and fitness-related peer support in the world. 


 


So, in 2007, Beachbody became the first networking marketing
business focused on a holistic approach to fitness and weight
loss, turning customers into brand ambassadors. Offering the most
innovative, results-oriented programs and skilled, motivational
trainers, Beachbody's approach to fitness has not only gained the
attention of millions of satisfied customers but also crossed $1
billion in annual sales in 2014. Daikeler has over 30 years of
extensive product marketing experience, including every aspect of
the direct response business, from creating products to
advertising, media buying, operations, international
distribution, and general management. 


 


More from Fitt Insider >> 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


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