52. Randy Hetrick, Founder & CEO of TRX

Today I’m joined by Randy Hetrick — the Founder and CEO of
TRX. 


 


In today’s episode, we discuss Randy’s journey from Navy SEAL to
inventing the TRX suspension trainer. The company’s “triple
threat” of innovative products, professional education, and
fitness content. And why Randy believes TRX represents a more
accessible approach to exercise than more expensive connective
fitness options. 


 


About Randy 


 


Randy Hetrick is the founder and CEO of TRX Training, one of the
world’s leading fitness brands. After graduating from USC, Randy
attended BUD/S and began a 14-year career as a Navy SEAL. He
completed multiple deployments, and his operational career
culminated as a Squadron Commander of the SEAL’s elite special
missions unit where he was tasked with leading the nation’s most
crucial special operations missions. While on one deployment in
Southeast Asia, Randy created the Suspension Trainer–perhaps the
most prolific piece of exercise equipment in history and later
the first TRX product.


 


In addition to his role at TRX, Randy is also an investor and
advisor to early-stage businesses, a speaker to organizations
around the world, and a regular lecturer on leadership and
entrepreneurship at his alma maters (USC & Stanford). 


 


More from Fitt Insider 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


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Website:  http://insider.fitt.co