53. Startup Spotlight: Cam Porter, CEO of Core

This week, we’re excited to bring you the first episode of
Startup Spotlight – a recurring series where we speak with
early-stage founders working on fitness and wellness
startups. 


 


We usually focus on established companies, operators, and
inventors — and we’ll continue bringing you those conversations
most weeks. 


 


But, from time to time, we’re highlight companies at the
beginning of their journey. 


 


Today I’m joined by Cam Porter — the Founder and CEO of
Core. 


 


Core is making it easy for fitness instructors to create a
branded digital experience across iOS, Android, and the web. The
company’s content and client management tools help instructors
launch and scale their business. 


 


In this episode, we discuss the current state of digital fitness,
the disconnect between fitness and health, empowering instructors
to build an online business, and the challenges Core is working
through to get a product to market. 


 


A quick note on today’s episode, Anthony and I working with Cam
and the Core team in an advisory role. We’re excited to play a
small part in helping fitness instructors grow their
businesses. 


 


More from Cam


 


Cameron Porter is the founder and CEO of Core, the most recent
incubation to come out of the NYC based venture studio,
AlleyCorp, best known for its past incubations that include;
MongoDB (MDB), BusinessInsider, Gilt Groupe, Zola, and many more.
Prior to leading Core, Cameron worked as a Venture Architect at
AlleyCorp where he helped to launch companies in spaces ranging
from renewable energy food truck fleets to prescription digital
therapeutics. His path the venture world was not a traditional
one. Cameron dropped out Princeton when he was drafted into Major
League Soccer. While playing professionally, Cameron also worked
with the league’s front office as a software engineer. Through
all of it, he has maintained a deep passion for how people relate
to their bodies and hopes that his work can help people get a
little closer to arete — fulfillment through the mind, body, and
soul.


 


About Core: Core enables fitness instructors to
launch, scale, and grow their business. To do this, Core provides
a one-stop-shop for content and client management that powers the
instructor’s own branded experience across iOS, Android, and web.
You set the prices. You own the content. You own the customers.
It’s your business powered by Core.


 


Learn more: https://www.core.fitness/


 


More from Fitt Insider 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


Join your peers and colleagues from companies like Equinox,
Apple, Peloton, Goldman Sachs, Nike, and ClassPass by
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Website:  http://insider.fitt.co