60. Brynn Putnam, Founder & CEO of Mirror

Today I’m joined by Brynn Putnam. 


 


Brynn is the founder and CEO of Mirror — a connected fitness
company that combines an interactive screen with on-demand
workout content. 


 


In July, lululemon acquired Mirror for $500M. 


 


In this episode, we talk about Brynn’s motivation for starting
Mirror and the genesis of the idea. What differentiates the
company from the growing number of look-a-like products. How
Brynn defines community in a digital world. And what factors led
lululemon to ultimately acquire the company. 


 


More from Brynn


 


Brynn Putnam is the founder and CEO of MIRROR, the nearly
invisible, interactive home gym that streams live and on-demand
fitness classes in a variety of genres.


 


For more than a decade, Brynn has been regarded as a pioneer of
the fitness industry. First as a ballet dancer for the New York
City Ballet, then as the founder and CEO of Refine Method, the
acclaimed fitness studio in New York dubbed “Best New Workout” by
New York magazine. Now, Brynn is applying her deep expertise in
fitness, both as an accomplished entrepreneur and athlete, to
transform the fitness industry again. Brynn graduated from
Harvard University with a B.A. in Russian Literature and Culture
and is based in New York City. 


 


More from Fitt Insider 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


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Website:  http://insider.fitt.co