61. Startup Spotlight: Lola Priego, Founder of Base

This week, we’re excited to bring you another edition of Startup
Spotlight – a recurring series where we speak with early-stage
founders working on fitness and wellness startups.


 


We usually focus on established companies, operators, and
inventors — and we’ll continue bringing you those conversations
most weeks. But, from time to time, we’re highlight companies at
the beginning of their journey.


 


Today I’m joined by Lola Priego. 


 


Lola is the founder of Base — where they’re using at-home blood
testing to improve diet, stress, sleep, and brain fog. 


 


In this episode, we talk about putting health in the consumer’s
hands, targeting potential customers beyond the realm of
biohackers, and how Lola was able to raise $3.5M with a team of
only five employees as a first-time founder. 


 


Let’s get into it. 


 


More from Lola 


 


Lola is the Founder and CEO of Base, the first health tracker
that uses a data science app paired with at-home testing to help
people feel better. Prior to founding Base, Lola was a software
engineer at Amazon, Facebook and Instagram where she was focused
on improving network performance. She later went on to be the
Head of Engineering at a Khosla-backed startup within the lab
industry space. Through her own personal health journey, Lola
realized that a major discrepancy in the healthcare system is the
lack of access to data around one’s health. She founded Base as a
way to help people understand why they are feeling off with a
data-driven approach. Base helps those users that can’t sleep,
are fatigued, brain fogged or are looking for the optimal
personalized diet.


 


Originally from Spain, Lola studied medicine for a year before
transferring to engineering at the Technical University of
Madrid. She then came to the United States to study at the
Illinois Institute of Technology and received her Master’s Degree
in Computer Science and Artificial Intelligence. In her free
time, Lola started a project through the organization More than
Me where she goes to Liberia and teaches girls to code with
tablets that she uniquely designed to work offline. 


 


Social: https://www.instagram.com/get_base/


Twitter: https://twitter.com/Lolitapriego


Webpage: https://get-base.com/fitt for a 20% off discount 


 


More from Fitt Insider 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


Join your peers and colleagues from companies like Equinox,
Apple, Peloton, Goldman Sachs, Nike, and ClassPass by
subscribing.  


 


Website:  http://insider.fitt.co


 


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A quick reminder before we get into today’s show — every Tuesday,
we send a weekly newsletter filled with insights and analysts on
the business of fitness and wellness. Join other decision-makers
and industry operators, by subscribing at http://insider.fitt.co