62. Jason LaRose, CEO of Equinox Media

Today I’m joined by Jason LaRose, CEO of Equinox Media. 


 


In this episode, we discuss the SoulCycle at-home bike and Variis
by Equinox — the digital platform powering the content and
connected fitness experience. 


 


We talk about the role of the instructor, music, community, and
programming in producing fitness content. 


 


Then we look ahead to the return of exercising in person, and how
Equinox will approach an omnichannel fitness environment. 


 


Let’s get into it 


 


More about Jason


 


Jason LaRose is the CEO of Equinox Media, a transformative
on-demand platform offering access to the best brands in fitness.
In his role, LaRose is responsible for leading strategy, growth
and expansion for the company.


 


LaRose joined Equinox Media following more than 20 years of
experience in brand, e-commerce, omnichannel retailing, and
building communities in the digital and athletic spaces. Prior to
Equinox Media, LaRose was President of North America for Under
Armour where he spearheaded the company’s entrée into wearables
and fitness tracking apps, expanded the Under Armour Connected
Fitness platform, and established the global e-commerce business.
In the earlier days of e-commerce and social media, LaRose served
as an Associate Principal in the Consumer and Digital Practices
at McKinsey & Company where he helped companies expand their
brands into the digital space. LaRose also previously served as a
board member at Shop.org and held numerous executive strategy and
operating positions at Sears Holding Corporation and Express,
LLC.


 


LaRose holds a B.S. from the University of Michigan and an MBA
from Duke University.


 


More from Fitt Insider 


 


Fitt Insider is a weekly newsletter and podcast about the
business of fitness and wellness. 


 


From product launches and funding news to game-changing
innovation, Fitt Insider provides listeners with insights and
analysis on this ever-evolving industry. 


 


Join your peers and colleagues from companies like Equinox,
Apple, Peloton, Goldman Sachs, Nike, and ClassPass by
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Website:  http://insider.fitt.co