66: Jimmy DeCicco, CEO of Super Coffee

Today I’m joined by Jimmy DeCicco, CEO of Super Coffee. 


 


In this episode, we discuss the company’s journey from college
room to Shark Tank and landing an investment from Alex Rodriguez
and Jennifer Lopez.


 


Jimmy also talks about the importance of being action-oriented,
building a strong culture and team, and how he thinks about the
evolution of the better-for-you food and beverage category. 


 


Let’s get into it. 


 


More from Jimmy


 


Jimmy is the oldest of the three DeCicco brothers who founded
Super Coffee in 2015 as tired collegiate student-athletes. Sick
of unhealthy bottled coffees and energy drinks, the DeCicco
brothers invented a sugar-free, enhanced coffee in their dorm
room and challenged big sugar head-on.  Today, Super Coffee
is the fastest growing food and beverage company in the country
(Inc. 5000, 2020). The DeCicco brothers appeared on ABC’s Shark
Tank in 2018 (Season 9, Episode 22), the Forbes 30 Under 30 List
2019, and were EY’s Entrepreneurs of the Year in 2020 (NYC
Region). Super Coffee is nationally distributed by Anheuser Busch
and is available in over 50,000 stores in the US. The DeCicco
brothers have raised over $50 million in venture capital,
attracting big-name investors like Jennifer Lopez, Alex
Rodriguez, Aaron Rodgers, Baron Davis, Patrick Schwarzenegger,
Anheuser Busch and more.


 


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