67. Brian Kirkbride, co-founder & co-CEO of FitLab

Today I’m joined by Brian Kirkbride. 


 


Brian is the co-founder and co-CEO of FitLab — an integrated
holding company of Performance Lifestyle brands. 


 


In this episode, we talk about FitLab’s evolution from venture
studio to holding company. How they’ve partnered with brands like
XPT, McGregor Fast, and Freeletics. Then Brian and I discuss the
future of the fitness space, including digital options, the
in-person experience, and community. 


 


More from Brian


 


Brian Kirkbride is the co-Founder and co-CEO of FitLab, the
fitness and sport lifestyle company whose brands include
Electric, Freeletics, McGregor FAST and XPT.


 


 Brian has spent nearly two decades building and scaling
companies in sport, fitness and wellness. At Nike, Brian oversaw
business development and partnerships, and was founder & GM
of the Nike+ Lab and the Nike+ Accelerator. Brian was previously
COO of Kalologie, a retail wellness company, as well as a venture
capitalist at Highland Capital Partners. Brian received an
undergraduate degree from Vanderbilt and a MBA from Harvard
Business School.


 


More from Fitt Insider 


 


Fitt Insider is a newsletter and podcast dedicated to the
business of fitness and wellness. 



Join industry-leading operators and investors by subscribing:
http://insider.fitt.co