78. Jacob Rothman, co-founder & CEO of Perch

Today I’m joined Jacob Rothman, co-founder and CEO of
Perch. 


 


Perch is a velocity-based training system that uses 3D cameras to
quantify and improve performance. 


 


In this episode, we talk about using technology to improve
strength training. The idea of trickle-down health — where a
company initially targets elite athletes before broadening its
customer base. And how Jacob thinks about the role of content,
community, competition, and data in the future of strength
training. 


 


More from Jacob


 


Jacob is the Co-founder and CEO of Perch. Originally from
Charlotte, NC, Jacob attended MIT where he studied Mechanical
Engineering and played baseball. After graduating in 2016, he
attended grad school at MIT for one year before dropping out to
work on Perch full time. Perch uses small and mobile cameras to
monitor and manage athlete performance and activity in the weight
room. Perch currently helps elite athletic organizations, such as
the LSU Tigers and the NY Giants, get the most out of their work
in the weight room, while working towards enabling a safer, more
efficient, and more connected fitness experience for
everyone.  


 


Jacob has previous work experience at Apple, Oculus VR, and
various MIT labs. He currently resides in Boston, MA.


 


More from Fitt Insider


 


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fitness and wellness.


 


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