80. Saeju Jeong, co-founder and CEO of Noom

Today I’m joined by Saeju Jeong, the co-founder and CEO of Noom —
a psychology-based digital health platform. 


 


In this episode, we discuss Noom’s 14-year history. Saeju shares
his journey, from South Korea to founding and scaling a digital
health startup. We explore the product’s many iterations,
including fitness, healthcare, and weight management. And Saeju
explains why he is so passionate about helping people live
healthier lives. 


 


More from Saeju


 


Born in South Korea to a family of doctors, Saeju has always had
an intense desire to help people. From an early age, he knew his
life’s work would be dedicated to improving the wellbeing of as
many people as possible. It was after the death of his father at
a young age that Saeju became more motivated than ever to truly
change lives for the better and use his entrepreneurial spirit
(Saeju founded South Korea’s first-ever heavy metal record label)
to make an impact. After dropping out of college and moving to
the US, Saeju met his co-founder Artem Petakov who shared his
vision of helping people live healthier lives and convinced him
to leave Google to develop Noom. As CEO, Saeju is responsible for
setting the strategic vision for Noom and has led the company
through several years of tremendous growth, helping millions of
people improve their lifestyles and health. In 2020, Saeju was
named EY Entrepreneur of the Year.


 


More from Fitt Insider


 


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