81. Eric Min, co-founder and CEO of Zwift.

Today I’m joined by Eric Min, co-founder and CEO of Zwift — a
fitness company born out of gaming where users ride and run in
virtual worlds. 


 


In this episode, Eric shares the key insights that led him to
start Zwift. We discuss the company’s plan to launch a smart bike
and other connected equipment, including a rower. And Eric
explains why Zwift hopes to make virtual cycling an Olympic
sport. 


 


More from Eric 


 


Eric Min is the Zwift CEO and Co-Founder at Zwift, the online
fitness company born from gaming.


 


Launched in 2014, Zwift has grown to see over 3.4 million
accounts registered with the platform. The company achieved
Unicorn Status in 2020, following a $450M funding round, led by
KKR. Utilizing massively multiplayer online (MMO) gaming
technology, Zwift brings the outdoor experience indoors blending
mass participation events, competition and social connections in
immersive 3D environments, ripe for exploration.


 


Working in partnership with the World Cycling Governing Body (the
UCI), Zwift hosted the first UCI Cycling Esports World
Championships in 2020. In the same year, Zwift also hosted the
first Virtual Tour de France in July for both men and women.


 


In collaboration with the UCI, Zwift will be one of the five
sports – alongside rowing, baseball-softball, sailing and motor
sport – on the programme of the inaugural edition of the Olympic
Virtual Series, a new virtual event launched by the International
Olympic Committee (IOC).


 


More from Fitt Insider


 


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